The Dubai Shopping Festival (DSF) has announced an extensive season of retail promotions to start in the city on 26 December with weeks of massive discounts, prize draws and exclusive shopping experiences, and the Dubai Shopping Festival Mega 12-Hour Sale available for both residents and visitors.
Featuring 1000+ brands and over 3500 retail outlets, consumers can expect to save in the categories of fashion, beauty, electronics, homeware, kids’ products and lifestyle during the entire festival period.
The DSF Sale Season starts on 26 December
The DSF Sale Season officially kicks off on 26 December, offering discounts from 25% to 75% from participating stores all over the city. The sale season will last for five weeks, making it one of the most important shopping periods in the year in Dubai.
In addition to the retail offers, DSF offers a variety of rewards for consumers to win cash prizes and rewards for spending and uploading receipts at outlets that participate in DSF.
Dubai Shopping Festival Mega 12-Hour Sale is back
The main attraction of this year’s festival is the return of the DSF Mega 12 – Hour Sale, which will run for one day on 26 December from 10 am to 10 pm. The one-day flash sale will take place across Majid Al Futtaim malls and will feature discounts from 25 per cent to 90 per cent across over one hundred brands.
Participating malls are:
- Mall of the Emirates (@malloftheemirates)
- City Centre Mirdif (@citycentremirdif)
- City Centre Deira (@citycentredeira)
- City Centre Me’aisem (@citycentremeaisem)
- City Centre Al Shindagha
- My City Centre Al Barsha (@mycitycentres)
Shoppers who spend Dh 300 or more at the Mall of the Emirates, City Centre Mirdif or City Centre Deira can scan the receipt by using the SHARE app to earn a chance to be the next SHARE Millionaire.
DSF Sale Season Promotions
Additional DSF campaigns running during Dubai sale season include Prize of the Year, a chance to win Dh 1m cash, and family rewards like Modesh and Blue Rewards Millionaire: Dubai Festival City Mall. At the same time, the DSF Golden Ticket will give consumers immediate entries and thousands of dirhams in points.
With huge discounts, limited-time flash sales and golden prizes, the Dubai Shopping Festival 2025 promises to be a great start to the busiest shopping in the city.
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